Minjirya Health Services Limited

Minjirya Health services Limited

OVERVIEW: Minjirya Health Services Limited came about from its pioneering status of Minjirya Pharmacy registered in the early eighties (80s), which matured into becoming fully registered with the Corporate Affairs Commission (CAC) in 1997. Since then we have developed elite clients in the health sector across Northern Nigeria. Our support to health institutions covers the importation and supplies of medical and laboratory equipment and consumables. Furthermore, we undertake repairs of the equipment while providing a qualitative after-sales service.

We, indeed, pride ourselves on being among the most reliable health sector solution providers in Nigeria.

GOALS: Citizenhelpline's primary goal is to create an online presence, and increase the total number of online consultations by increasing website traffic and providing seamless interaction with clients. 

CHALLENGES: Building a brand that would appeal to potential customers is difficult at first without developing a personality and understanding who your target audience is. Developing a persona that is accessible, compatible, and usable.

STRATEGIES: We needed to find the right audience and position Minjirya as the rite of passage.

RESULT: While we started with a fairly broad focus, we were able to come up with new concepts to increase brand awareness and positively associate with the brand name. We have not only achieved this through our innovative concepts but have been able to leverage them across channels. Most importantly, we make sure to convey the message to potential customers.

Visit website: https://minjirya.com/